From the untold story of founder Asa Candler's unsuccessful struggle to get the cocaine out of Coca-Cola, to the inside account of the "brilliant blunder" of New Coke, Secret Formula
Combing through the archives of Coca Cola, Atlanta, and referencing detailed documents, he traces the lives from Doc Pemberton, to Candler family and then in absolute detail about Bob Woodruff, comes with a 300 page tome giving out how and what of one of the iconic brands in the world - coca -cola.
Visit The Vault where the legendary secret formula for Coca‑Cola is secured. Representing over 135 years of the history and timeless appeal of Coca‑Cola, the recipe is one of the most closely guarded secrets of all time—and now our guests can get closer to it than ever before!
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth
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coca cola secret formula story
